PUBLISH YOUR ART BOOK: The Artist's Self-Publishing Playbook — Ebook + Private Community

Learn to publish and sell your own profitable art book.

📕 The playbook (PDF) + the template pack + private artist community with direct access to me
🎨 Written by the artist behind Coffee Shops of New York

This is an ebook you can download and start reading right away. It is also a living book: as I keep selling my own books and learning what works, I update the playbook with new information and lessons, and every new edition is delivered to you free.

I self-published an art book. The first print run sold out.

No publisher, no agent, no advance. Before the book, I spent years building my own startup, raised over $16 million in venture capital, and built products for a living. The most expensive lesson in that world is building something nobody wants. So when I made my art book, I ran it like a startup: I found the customers first, proved the demand, and only then produced the book. It sold out. Then came wholesale accounts with bookstores, fine art prints and other products.

This is the only book that will tell it like it is about publishing your own art book, because it is built to get you actual results: real buyers, a funded print run, a book that sells. Real printer quotes, real unit economics, real wholesale emails. The receipts, not the theory.

Buying this gets you three things

1. The playbook. Nine chapters + every template I actually use, starting where every other publishing guide refuses to start: finding your customers before you make anything.
2. A book that keeps getting better. I still run this publishing business every day. As my sales grow and I learn what works, I update the playbook, and every future edition lands in your inbox free. You are buying the living version, not a snapshot.
3. The private community. A group of artists making their books, helping each other and sharing what's working, with me in the room. Ask about your printer quote, your pricing, your launch plan. I'm in there every week giving advice and pointers.

What's inside

1. Find the book you already love to make: how my morning coffee ritual became a sold-out book, and how to find the intersection of the things you love
2. Test demand before you make anything: your book is a product, you need the right 100 buyers, and the pre-order page method I used to prove people wanted my book before it existed
3. Build the audience while you build the book: turn posted work into an email list you own
4. Making the book: curation, sequencing, and layout without design school
5. Production: printers, paper, proofs, and sizing your print run to proven demand
6. Pricing and funding: unit economics that protect your margin, and preorders so you're never out of pocket
7. The launch: six weeks of runway, then an email that sells the first run
8. Selling forever: your own store, wholesale, bookstores, and museum shops
9. The compounding book: editions, prints, reorders, and what happens when publishers call you

The templates (the part you'll actually reuse)

The demand-test landing page, the printer quote request, the wholesale pitch email that landed bookstore accounts, the unit-economics spreadsheet, the launch calendar, and the concept one-pager. Fill in your numbers and go.

Who this is for

Illustrators, painters, photographers, any artist with a body of work and no idea what to do with the publishing part. You do not need a big following. You need the right 100 buyers, and the playbook shows you how to find them first.

This is a digital product delivered by email: the ebook (PDF), the template pack, and your community invite. Every future edition of the playbook is free once you own it. The $29.99 launch price is for a limited time; the regular price is $59.98.